Streamlining SaaS Subscriptions
COMPANY SIXE
CLIENT
11–50 employees
Subtra
INDUSTRY
Fintech (Subscription Management)
HEADQUARTER
Singapore
In A Nutshell
Most modern startups use more than 50 paid SaaS tools and software, and these software acquisitions require months of discussions between procurement teams and managers. Over 80% of employees agree that it can be a complex and time-consuming process and overspend on software by 20-25%.
To help enterprises tackle this, Subtra developed a centralised subscription management platform, allowing users to seamlessly purchase, manage, and automate their company's SaaS, PaaS and LaaS stacks.
My Role
User Research
Designed core features such as Dashboards, Workflow management, and Account integration
Conducted domain and desk research to understand business needs and industry trends
Collaborated with the CEO, product managers, and a UX designer to define the design process and product future
Visual Design
Crafted wireframes, visual designs and interactive prototypes
Established a design system and reusable components
Impact
Reduction in SaaS spend
30%
Design Strategy
Our journey commenced with the establishment of a robust design process and the creation of a comprehensive design system. We delved into analytical data, enhanced navigation, and constructed user flows. Simultaneously, we collaborated with the CEO and product managers to analyze competition and devise a strategic roadmap and conducted design workshops with the developers to familiarize them with the design system.
Outcome
Over the span of nine months, our efforts materialized into a transformational platform encompassing 100+ pages. The subscription model was reimagined, integrating features like Account integration, Workflow management, and Payments.
A working prototype of the Workflow flow
